This initiative began with one main objective in mind: saving lions. Like many around the world, the founders of the company heard about the tragic killing of Cecil and were pissed off. They started to think of ways that they could help protect these beautiful animals. Their passion for wildlife started a long time ago, with one of the founders having grown up in Kenya all his life, and the other working in western Africa. This desire to help only grew as they dug deeper into the reality of the situation. There are only 20,000 - 30,000 lions remaining in the wild. A shocking number when you realize that not even a hundred years ago, there were over 200,000 of them. Pants for Lions was born because they needed to be a part of the solution.
Together, they decided on a creative path that would provide funds to the agencies that are dedicated in their work towards lion protection. That solution, apparel, and specifically pants.With each step they took, they were brought closer to the cause, while further sharing and bringing awareness to the situation. Today, they sell a collection of simple and elegantly designed pants, along with other accessories.
With each purchase, a portion is given back to the protection of wildlife, specifically to the agency of The Lion Guardians who do a fantastic job in educating and protecting. The impact on the community as a whole is felt through the work that they do, and PFL work on further encouraging this.
With their feel good, do good vibe, the founders and their team try to live by committing to a full community of people, while also trying to create a better and safer world for lions. The hope is of course to see their numbers steadily rise, not in the future, but right now.