There are about 20,000 lions remaining in the wild today. A shocking number when you realize that not even a hundred years ago, there were over 200,000 of them in Africa. This initiative began with one main objective in mind: SAVING LIONS! The reality of the situation is that if we don't stop killing lions, elephants, rhinos, giraffes and other majestic creatures, they will simply cease to exist and future generations will not have the opportunity to see these animals in their natural habitat. Pants for Lions was born because we need to be a part of the solution.
The creative path we chose would provide funds to the agencies that are dedicated in their work towards lion protection. That solution, apparel, and specifically pants. We reached out to an agency called Lion Guardians, who work to conserve lions while preserving cultures of the community. This direction resonated with us. Today, we sell a collection of simple and elegantly designed pants, and with each purchase, a portion is given back to Lion Guardians who do an amazing job in educating and protecting. The impact on the community as a whole is felt through the work that they do, and Pants for Lions provide funds to simply further encourage this.
That's our vibe. We will continue trying to create a better and safer world for lions. The goal is to see the lion numbers steadily rise. Not in the future, but right now. All animals should be equally protected, and therefore we will try do our role in bringing as much attention to the issue as possible.
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